Projects

A glimpse into the work — curated excerpts only, with proprietary details kept behind the curtain.

BLISS

For Bliss, I developed retail ready packaging and product graphics designed to feel playful, polished, and instantly shop-able. My role focused on translating product benefits and ingredient driven messaging into clear visual hierarchies, while keeping the work aligned with Bliss’ bright, youthful brand language. From concept through production, I balanced bold color, approachable copy and technical packaging execution to create designs that felt fun on shelf without sacrificing clarity.

EDDIE BAUER

For Eddie Bauer, I worked across packaging design and production to translate the brand’s outdoor heritage into clear, modern retail systems. My work ranged from multi-SKU packaging and technical execution to product-specific design, including the opportunity to design an Eddie Bauer shampoo bottle. Across each touchpoint, the focus was on maintaining brand consistency, simplifying product information, and creating polished, production-ready design.