I’m a multidisciplinary Design Director with over 12 years of experience leading brand, packaging, product, and digital design initiatives across the beauty, wellness, lifestyle, and consumer goods industries.

Throughout my career, I’ve partnered with founders, startups, agencies, manufacturers, and in-house teams to transform ideas into thoughtfully crafted, market-ready experiences. My expertise spans Creative Direction, Brand Strategy, Packaging Design, Product Development, Visual Identity Systems, UX/UI Design, Website Design, Marketing Collateral, Photography Production, Photo Retouching, and Content Creation.

I specialize in building brands from the ground up! Developing brand positioning, visual identities, packaging systems, product concepts, and digital experiences that create consistency across every consumer touchpoint. From concept development and creative strategy to production-ready execution, I bring a holistic approach that bridges big-picture thinking with technical expertise.

My background includes leading cross-functional collaboration between marketing, product development, sourcing, sales, and manufacturing partners to deliver cohesive go-to-market solutions that balance creativity, consumer insights, and business objectives. Whether launching a new brand, expanding a product portfolio, or evolving an existing visual ecosystem, I focus on creating work that is both strategically driven and commercially impactful.

At the core of my work is a passion for design leadership, brand building, and visual storytelling. I believe the most successful brands are built through thoughtful strategy, strong creative systems, and meaningful consumer connections that stand the test of time.